It all started with chronically dry lips. My go-to lip balm—the one I'd relied on for years—quietly changed its formula. Suddenly, it wasn't the same natural, effective relief I'd always counted on. It just... stopped working as well.

I tried everything: countless tubes from drugstores and natural brands. Nothing delivered the deep, lasting hydration my lips craved. Frustrated, I turned to something simpler and more primal: pure beef tallow. It was the only thing that truly worked—providing rich, long-lasting moisture without any gimmicks.

But carrying around a jar of tallow wasn't practical. So, in late 2024, I began experimenting in my kitchen. I tested ratios of grass-fed beef tallow with beeswax, coconut oil, jojoba oil, etc., tweaking until the texture felt perfect: smooth, non-greasy, and deeply nourishing. I recruited friends and family as my test crew—they rated each batch on feel, flavor, and how well it actually relieved dry lips. After months of trial and error, we landed on the winning formula: just six clean, natural ingredients that deliver real results.

In August 2025, FAT LIP was born right here in Maryland. The name? It's straight forward and a little cheeky— like our customers. No fluff, just meaningful ingredients that make you look and feel your best.

Today, FAT LIP is proving that you don't need complicated ingredients or big marketing budgets to create something exceptional. It's about making great products and building a brand people connect with—one tube at a time.